Exercise 4

1.   Critically reflect afterwards on

•  design (clarity, time taken, reactions of people asked)
•  implementation ( any threats to validity from interviewer bias, poor response rate)?
• coding the data (enough categories, lots of entries in 'other' boxes, intercoder reliability)

2.   Evaluate data gained and interpretations/codings ( keep a log of coding decisions)

3.   Compare with data gained from professional studies OR from other techniques ( eg interview follow-up, observation)